The Brand & Sport Licensing Source Book is a specialist publication devoted to this huge sector. It recognises how retailers and manufacturing partners can capitalise in an area which has no limitations or life cycles.
Published annually in July, it is a ‘must be included’ for any club, association or property owner to attract new licensing partners domestically and globally. Sports licensing has seen an explosion of new opportunity, especially with the huge following of international interest such as the following of international supporters of UK football clubs – as just one example.
For ‘brand owners’ the book represents the opportunity to take advantage of iconic followings of specific brands, be it Marmite, Ralph Lauren, or Elvis Presley!
The editorial section of the Brand & Sports Licensing Source Book is split into two main areas – brand licensing and sport licensing.
This insightful editorial section strives to update on new deals, new properties and new opportunities, alongside lively focuses on retail successes and stories. With enough information to keep readers informed for many months at a time, this is a must read for both brand owners and manufacturers.
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